COCA COLA PLACHIMADA CASE STUDY PPT

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Slide11 Current situation International Marketing, But by then, new rules established by the Kerala Groundwater Control and Regulation Act had taken effect. But the court again orders the Village Council to renew the licence November — Village Council files against the latest High Court order in the Supreme Court 4 Jan — Village Council reissued a licence to the company for three months but laid out thirteen conditions, the first of which is that the company shall not use groundwater from Perumatty Panchayat for industrial purposes, or for producing soft drinks, aerated carbonate beverages or fruit juice June — Meeting with community leaders ends in major commitment from Kerala state officials for pro-active action against Coca Cola 10 August and 11 August , the Government of Kerala and the State Food Health Authority, respectively, banned the manufacture and sale of Coca-Cola in the State on the grounds that it was unsafe September — High Court of Kerala set aside the orders of the Government of Kerala and the State Food Health Authority. On August 7, , KSPCB confirmed the BBC report, and ordered Coke to stop supplying waste to the adjoining areas and to immediately recover all waste and store it in safe containment within the premises of the plant. With its groundwater still polluted, Plachimada now gets its drinking water through pipes, that provide water for only a few hours once in two days, and through tanker lorries which also arrive once in two days. In a number of districts of India, Coca Cola and its subsidiaries are accused of creating severe water shortages for the community by extracting large quantities of water for their factories, affecting both the quantity and quality of water.

However, we feel that this proposal is unnecessary at this time because our above-described existing environmental, health and safety policies, practices, and reporting methods provide a wide range of information regarding the impacts of our operations throughout India and the world. The Court recognised that the State as a trustee is under a legal duty to protect natural resources. In a number of districts of India, Coca Cola and its subsidiaries are accused of creating severe water shortages for the community by extracting large quantities of water for their factories, affecting both the quantity and quality of water. Verification Enter the code above here: With its groundwater still polluted, Plachimada now gets its drinking water through pipes, that provide water for only a few hours once in two days, and through tanker lorries which also arrive once in two days. The struggle represents the efforts of villagers and activists to wage a battle against a multi-national company both at the level of the grassroots and the judiciary. What lesson do this case have for other multinationals that want to e nter to Indian market?

Case questions and Discussion International Marketing, Coca Cola drew aroundlitres of water each day from boreholes and open wells. The India Resource Centre published a press release the day following the Shareholder meeting stating: These criteria are backed by internationally accepted analytical testing protocols for these ingredients. On June 7,a rally of people was organised by the Samithy in the face of a security cordon comprised of the police and the plant security.

This waste had coca cola plachimada case study ppt dumped in the adjoining areas on the pretext of providing fertilizer to the farmers. The protesters threw 50 sacks of cow dung at the walls of the plant, and then symbolically cleaned it.

Groundwater is a social asset Citizens have the right to the use of air, water and earth as protected under Article 21 of the Constitution the protection of life and personal liberty It further states that the environmental balance is to be maintained and wherever groundwater is required for domestic and agricultural needs, priority is to be given to these.

On Coca cola plachimada case study ppt 12,a committee setup by the High Court to look into the case submitted its report, stating that the maximum permissible usage of water must be no more thanlitres per day. While we are not even close to being one of the largest users of water, we are certainly one of the most visible, and have been subject to criticism that we are depleting groundwater aquifers in the State of Kerala.

Our soft drinks in India have been regularly tested and evaluated by the world renowned and independent Central Science Laboratories CSL and all tests show no detectable level of pesticides. So, there is coca cola plachimada case study ppt which they are using in the raw materials.

The High Court ordered the plant to stop drawing the groundwater within a month, ruling that the amount of water extracted by the plant was illegal. Coca Cola has the largest soft drink bottling facilities in India. On August 7,KSPCB confirmed the BBC report, and ordered Coca cola plachimada case study ppt to stop supplying waste to the adjoining areas and to immediately recover all waste and store it in safe containment within the premises of the plant.

Coca-Cola has a shared interest with the communities where we operate in healthy watersheds — because they sustain life and our business. Let me be very clear: Citizens have the right to the use of air, water and earth as protected under Article 21 of the Constitution the protection of life and personal liberty. The source of water was primarily groundwater from about 6 bore wells and two open ponds, and about 2 million litres of water per day coca cola plachimada case study ppt extracted. In Januarythe company began considering ways of moving operations from Plachimada, and no operations have taken place at the plant since.

The Perumatty Village Council gave a licence to the company to commence production in The company then filed for a five-year renewal, which was rejected by the Panchayat owing to non-fulfillment of the conditions set by the High Court.

In the following days, tensions with the police escalated. Aside form these health issues, the depletion of groundwater resources also affected the ability of local residents to raise their crops of rice and coconuts. The first of these was that the company shall not use groundwater from Perumatty Panchayat for industrial purposes, or for producing soft drinks, aerated carbonate beverages or fruit juice.

Inside the meeting, nearly 20 shareholders spoke on behalf of campaigns from Coca cola plachimada case study ppt and Colombia. Coca cola plachimada case study ppt the subsequent months, several villagers complained of unusual stomachaches, while farmers complained of wells emptying unusually fast and crop yields decreasing.

The protest began in the presence of C. The Kerala State Pollution Control Board ordered a ban on the manufacture and sale of Coca Cola in the State questioning the safety of the product itself, based on allegations that it contained pesticides and harmful chemicals in a report by coca cola plachimada case study ppt NGO, the Centre for Science and Environment, New Delhi.

The Coca-Cola Company is the world’s largest beverage company and is the leading producer and marketer of soft drinks. The struggle represents the efforts of villagers and activists to wage a battle against a multi-national coca cola plachimada case study ppt both at the level of the grassroots and the judiciary. While these legal battles were going on, a World Water Conference was organised near Plachimada at Pudussery on January 23, Ritimo Documentation e-change Coredem Partage des eaux.

Inthe divisional bench of the High Court granted permission for the company to extractlitres from the common ground water per day in the year The Board had sought clarification from Coca Cola of the excessive amount of Cadmium in the effluent. Initially the sludge was sold as fertilizer to unsuspecting farmers, following which it was given free, and with increasing resentment among villagers, it was merely dumped on the roadside.

The next few years saw a confusing array of legal battle between the Village Council and the company. The court orders Village Council to renew the licence within 7 days, or it would be deemed that the licence stands renewed for two years from 10 June Case against Coca-Cola Kerala State: Achutanandan and other cabinet members submitted a memorandum outlining their demands.

N of Judgment 7th day of AprilM. Additionally, the Panchayat sent a list of 16 questions to the company and asked them to appear on November 17,with all supporting documents and reports.

This article is available in French: On November 16,the High Court yet again demanded that the Panchayat to issue a license.

Coca – Cola PowerPoint Presentation, PPT – DocSlides

Coca cola plachimada case study ppt of earlythe factory had remained closed for a number of years and a combination of community action and legal redress was aimed at permanent closure. But by then, new rules established by the Kerala Groundwater Control and Regulation Act had taken effect. The struggle at Plachimada continues to this day as villagers seek to recover the loss of livelihood and counter the extreme damage to the water resources in the area.

Although the Coca Cola factory in Plachimada has remained closed sincelocals are not satisfied with simply closing the plant; they coca cola plachimada case study ppt justice for the damage caused to health and the environment. We support the adoption of stringent, science-based rules by the Indian government regarding levels of pesticides in soft drinks.

The Plachimada Struggle against Coca Cola in Southern India – Ritimo

Slide12 Current situation International Marketing, The Court recognised that the State as a trustee is under a legal duty to protect natural resources. The rules should be based on sound and validated testing methodologies. However, on June 1,the High Court again ordered the Panchayat to issue the license within a week, or else the company would be deemed to have received a license.

Slide4 Introduction of the Case study International Marketing, coca cola plachimada case study ppt A unique and recognized brand – Coca-Cola is among the most recognised trade marks around the globe Quality – consistently offering consumers products of the highest quality Marketing – delivering creative and innovative marketing programmers worldwide Global availability – Coca-Cola products are bottled and distributed worldwide Ongoing innovation – continually providing consumers with new product offerings e.

It coca cola plachimada case study ppt that these resources, meant for public use, cannot be converted into private ownership.